Thursday, October 1, 2015

Out with the old, In with the new

Out with the Old, In with the New

woodfield country club membership
If it were not for innovation, things would remain copacetic. Out with the old, in with the new.  What a timeless expression of progress.  An expression of "lets move forward."  Without it, we'd all be using AOL mail vs. Gmail.  We'd have to carry a phone, camera, calculator, compass, video recorder, voice recorder, moblie internet device, etc.... and now even a wallet, instead of one smart phone.  We'd all look like Fred Flintstone running ourselves ragged vs. driving a Prius.  What I am getting at is change is good.  Change is what helps get us to the next level.  In real estate, sometimes it's the agent that needs to change.

It's one thing if your realtor is making progress.  In that situation, change is not necessary.  When change is necessary is if and, I'd hate to think, when a consistent agent becomes stale.  Yes, just like a listing can become stale, so can a hotshot agent.  Whether we are dealing with mega-successful trader who can go from hot to cold, the same can happen to a realtor.

In the Boca Raton country club markets where I focus, Woodfield Country Club and The Polo Club, there are some listings that have been on the market for years, and with the same agent.  I can understand loyalty, which is hard to come by in real estate, but as a Seller, if my super listing agent has not been able to sell my home in one to two years, it's time to move on. 
boca ratón country club
It's time to think outside the box.  It's time for change.   Going from the well-known listing agent to listing agent seems like the right thing to do, but sometimes you need to think more creative than that.  Super listing agents tend to have 30 to 50 listings at a time.  It's almost like having to throw a dart at dartboard to chose which homes to advertise.  Typically it's the people who complain the most that we try to appease.  Do you really want to find yourself in this situation?  A bulls-eye on a dartboard?  If your home is listed with a top agent, I'm curious to know if your agent is showing up to accommodate showings or if they are sending one of their assistants to meet prospective buyers and/or realtors.  If you insist on using a super agent with too many listings, make sure you include a clause in your exclusive listing agreement that your 'super agent' be present at all showings.

If you are thinking about Buying or Selling  in Boca Raton country clubs, please feel free to contact me.  I will let you know about the latest innovations and creative marketing I will be using on our side to find the right home of your dream and fill you in on the strategy

Craig Greenberg, realtor
(561) 376-8540 cell

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